He is a Dutch founder of the social media company Both Social. As a spinoff of the University of Twente, he started in 2009 and was on of the first in The Netherlands to start such a company. Both Social is working for big internatinal companies, but also for local SME's. Menno Both published several research papers on the topic of social media strategy and is an international keynote speaker on the subject of social media.
Both Social trains and coaches business people to use social media to its fullest.